Mexico Marketing Alliance was founded in May 2006 as a result of several requests from friends and clients among the hospitality industry in Mexico, who need a reliable service, trustable relation, and modern tools for representing and promoting their hotels. Based in their request and my experience of nearly 25 years in the Mexican Hospitality Industry, I focused in gathering the key elements to deliver a reliable service as well putting in place modern tools needed to promote them in the electronic market. As a result, we partner with a long time friend and well established entrepreneur Mr. Luis Barberi / CEO of RESERVHOTEL who is based in North Miami Beach, Florida, USA which develops his own technology for GDS connectivity focused in attend the hotels needs. Up today, Reservhotel serves +1,800 hotels worldwide. Later we incorporate valuable programs like email marketing campaign, trade shows, e-commerce advisory, allowing us to increase our presence in the market and impact results on behalf of our clients. As March 2007, Mexico Marketing Alliance is enhancing his marketing tools partnering with Destination Partners and his specialized technology dedicated to serve Chambers of Commerce worldwide, with a wide range of tools that range from marketing, one-on-one point of contact, online RFP’s and much more. About Destination Partners Technology Established in April 2002, Destination Partners LLC has been operating within the San Francisco Bay Area and is now expanding its successful operations into the Southern California region in 2006. Over the years, Destination Partners has developed a toolbox of proven Internet Marketing and Communication products and services geared towards serving the Business, Leisure Travel and Hospitality Industries. With our continually growing client base of over 500 advertising partners, our unique business model is based on our exclusive registered and patented software and on-line applications plus our one-of-a-kind marketing support concepts. Our applications, designed by our own in-house Internet technology department, combine world-class, online hospitality marketing solutions with state-of-the art technology. They include a Hotel Booking Engine (run by a GDS connectivity built-in module), a Shopping module, a Printable Promotions module and a Meeting and Event Planner module. These modules are all backed-up by our exceptional Marketing Support team. Destination Partners LLC has invested the last four years into the development of our unique products, applications and marketing concepts (including market research, programming and testing). This investment has led to several exclusive partnerships; we now power and manage respected Chambers of Commerce Travel Portals and other strategic Internet portals through out Northern California. These travel-related portals currently funnel over one million visitors annually to hundreds of hotels, attractions, tours, restaurants and merchants throughout Northern California. Destination Partners LLC is dedicated to bringing our cutting-edge technology and distinctive marketing to our clients, thereby increasing their exposure and growing revenue stream. Our Technology Our software and on-line applications are built in Microsoft Net platform, and Framework.Net technology with SQL database, which enables full integration with web-based applications. The SQL database provides unsurpassed data integrity and offers compatibility with third party report generators for custom reporting. Destination Partner is ahead of the rapid changes in the Travel Industry. Our connectivity platform is based on the technology standards of the Travel Industry's OTA (Open Travel Alliance) and on the adoption of the XML Web-services language. At the same time, Destination Partners Internet portals' back-end connectivity to the GDS, through our proprietary XML User Interface (via the Pegasus switch), allows users to tap into hotel and other merchant inventory and promotions for their booking needs. These bookings are done in real time, which then updates the GDS inventory and the CRS (Central Reservation System). This allows hotels to use XML connections to push out pricing and inventory updates directly to Destination Partners' group of Internet portals as soon as they happen. Closure One of the strong points of Destination Partners is the industry experience possessed by members of its management and production team. This wealth of experience and skill, combined with our custom-built toolbox of state-of-the-art application software, positions Destination Partners and its group of hospitality Internet portals within its own unique niche in the marketplace. Our Partners are now taking advantage of our sophisticated back-end application tools to upload incentive promotions, travel packages, printable certificates and discount coupons. They are also able to access the same technology to enter their meetings and events specifications in order to generate qualified on-line leads, delivered to them via email, through our real-time event planning tools. Our applications, designed and built by a dedicated team of professionals and technical support staff, were tested and vetted with input from our valued clients. This collaboration ensured that the system would deliver the most technically advanced and intuitive management system on the market today. Our applications empower our partners' management systems with the tools they need to efficiently manage day-to-day operations and forecast effectively. From a single user system to a full network enterprise, our applications offer Hospitality merchants the right solution. One of the strong points of Destination Partners is the industry experience possessed by members of its management and production team. This wealth of experience and skill, combined with our custom-built toolbox of state-of-the-art application software, positions Destination Partners and its group of hospitality Internet portals within its own unique niche in the marketplace. Our Partners are now taking advantage of our sophisticated back-end application tools to upload incentive promotions, travel packages, printable certificates and discount coupons. They are also able to access the same technology to enter their meetings and events specifications in order to generate qualified on-line leads, delivered to them via email, through our real-time event planning tools. Our applications, designed and built by a dedicated team of professionals and technical support staff, were tested and vetted with input from our valued clients. This collaboration ensured that the system would deliver the most technically advanced and intuitive management system on the market today. Our applications empower our partners' management systems with the tools they need to efficiently manage day-to-day operations and forecast effectively. From a single user system to a full network enterprise, our applications offer Hospitality merchants the right solution.